The entry into the age of information media has provided radically new conditions for
modern anthropogenesis – the formation and the development of a human, his/her corporality,
consciousness, life world, relations with his/her socium and other people are all drastically
affected by technology. In the modern society the virtual sphere is extending and becoming
dominant, forming a new kind of culture – a digital one. One of the most significant
manifestations of electronic culture is electronic mass media, whose role is connected with
antinomies. The following antinomies are the most important: in the cognitive sphere:
information – misinformation, falsification-defalsifikation; in the sociocultural sphere:
integration in global aspect — disintegration in the aspect of an anti-globalism; in the ethical
sphere: normativity in European understanding of human rights – a descriptivity) in a
multicultural context; in the valuable sphere: utilitarianism in a technocratic and innovative
context – superhedonism in the conditions of cult consumption; in the ontologic sphere: reality
(up to naturalism) – virtuality connected with development of information communication.
Under the condition of E-culture and globalization, e-media is becoming the main force
formulating consciousness, values, and models of reality of the modern person.

Antinomy of modern media. Baeva