Chapter of The Changing Scope of Technoethics in Contemporary Society
Editor Rocci Luppicini (University of Ottawa, Canada)

Online and media cultures have a dominant influence on modern society. This type of culture is characterized by specific forms of expression and ethical and aesthetic features mediated by technology. Virtual communication is one reflection of the phenomena of culture reflected through technology. The chapter identifies the typology of virtual communication using a systems approach as an example of online and media culture. This is based on the analysis of the development of social networks and forms of communication and shows the trends in the dynamics of virtual communication. The new environment, with its distinctive characteristics, indicators, forms, and images, creates new opportunities and new risks for humans and their cultures.