Ways to transfer information on technological developments constantly multiplied, seizing power over the subject. Media culture generates the need for continuous communication and demonstrations of self in digital society. Media reality is a special world, which produce media, means of communication, in which modern man lives, we consider it not only as an abstraction, but as a heterotopia, based on the methodological promise of Michel Foucault. The analysis of the phenomena of media culture from the position of a heterotopic analysis will be presented on examples of digital libraries, gaming portals and social networks. These phenomena are characteristic of heterotopias, other spaces, with the temporal and existential features.